| Center |
| Faculty of Pharmacy and Food Sciences |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H5150 - CARMEN PEREZ CABAÑERO |
| Met. Docent |
| The theory is by the teacherˆ speech supported by transparencies. There is also the possibility to attend individual tutorial sessions.Practices are developed from a collection of exercises to be solved in groups |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| Atmella Benavent, E. (1997): Marketing farmacéutico. Como puede desarrollar un marketing eficaz para los medicamentos de prescripción. Ediciones Gestión 2000, S.A. Madrid. Merinero Fernández, A. (1997): Marketing y ventas en la oficina de farmacia. Editorial Diaz de Santos. Madrid. Kotler, P. (1997): Dirección de marketing. 8ª edición. Editorial Prentice may. Madrid. Martín Armario, E. (1993): Marketing. Editorial Ariel Economía. Barcelona. |
| Continguts |
| The main objective of this subject is to give the pupils an adequate scientific formation about the theoretical aspects of the marketing discipline, from the perspective of the management by a pharmaceutical company. |