| Center |
| Student Information Service-Master |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| Sin datos cargados |
| Met. Docent |
| Assistance to the theoretical classes and participation activates in the groups of practices. Coordinator: silvia sanz blas |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| - Bigné, E. (2003). Promoción comercial: enfoque integrado. ESIC, Madrid. |
| Continguts |
| To know the nature and types of advertising, stages of planning, agents and effects of the advertising market, selection of means and supports of an advertising plan and to evaluate the efficiency. Elaboration of an advertising campaign. 1. Marketing and commercial promotion 2. The consumer and the processing of the advertising 3. The advertising plan 4. Advertising objectives 5. The advertising budget 6. Strategy of the advertising message 7. Tactical decisions of the advertising message 8. Means and advertising supports |
| Objetius |
| URL de Fitxa |