| Center |
| Faculty of Psychology and Speech Therapy |
| Departament |
| Social Psychology |
| Lecturers in charge |
| F6115 - ISMAEL QUINTANILLA PARDO |
| Met. Docent |
| Lectures and practical activities. |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| Quintanilla, I. (2002). Psicología del consumidor. Madrid: Prentice-Hall ; |
| Continguts |
| 1. Economic psychology, consumer and marketing psychology: Introduction and concepts. 2. Theories and models on consumer behavior. 3. Environmental references. People, motivation and society. 4. Attitudes and preferences. 5. Interpersonal aspects: groups and reference groups. 6. Socio-cultural dimension and aspects. 7. Purchasing behavior. 8. Well-being and consumerism. 9. Children, consumerism and marketing. 10. Impulsive and pathological buying. 11. Consumer behavior, marketing and society. 12. Practical activities. OBJECTIVES: To understand, analyze and reflect on the theoretical and methodological basis of Consumer Psychology. |