| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| G8227 - IRENE GIL SAURA |
| Met. Docent |
| Assistance to theoric classes and active participation in practical groups. Coordinator: Dra. Irene Gil Saura |
| Met. Avaluació |
| Final examination - - |
| Bibliografia |
| - Casares, J. y Rebollo, A. (2000). Distribución Comercial. 2ª Ed. Civitas. Madrid - Stern, L.; El-Ansary, A.; Coughlan, A. Y Cruz, I. (1999) Canales de Comercialización. 5ª Ed. Prentice Hall |
| Continguts |
| Study of the discipline, its parts, identifying and interpreting its method, technics and proceedure. Debate on the commercial distribution problematics and judgement of its principal critics. For further information visit the web site: uv.es/economia (Estudios, Programas) 1. The commercial distribution ambit |