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Five-year degree in Market Research and Techniques - 124 minimal credits

Complementos de Formación acceso 2 Ciclo L. ITM - 16 credits Subject Name Credits Type 9848 Macroeconomics Supplements 4 Obligatory 12280 Statistics 9 Obligatory 12112 Statistics I 6 Obligatory 1382 Statistics I (Practical Work) 1,5 Obligatory 2160 Statistics (Practical Work) 3 Obligatory 1383 Statistics I (Theory) 4 Obligatory 2162 Statistics I (Theory) 3 Obligatory 12113 Statistics II 6 Obligatory 1384 Statistics II (Practical Work) 1,5 Obligatory 2164 Statistics II (Practical Work) 3 Obligatory 1385 Statistics II (Theory) 4 Obligatory 2166 Statistics II (Theory) 3 Obligatory 12296 Business Macroeconomics 6 Obligatory 2353 Macroeconomics (Business) (Practical Work) 3 Obligatory 1583 Business Macroeconomics (Practical Work) 3 Obligatory 2352 Macroeconomics (Business) (Theory) 3 Obligatory 1584 Business Macroeconomics (Theory) 3 Obligatory 12138 Macroeconomics 6 Obligatory 2230 Macroeconomics I (Practical Work) 3 Obligatory 2232 Macroeconomics I (Theory) 3 Obligatory 12139 Macroeconomics II 6 Obligatory 2235 Macroeconomics II (Business) (Theory) 3 Obligatory 2234 Macroeconomics II (Business) (Practical Work) 3 Obligatory 2236 Macroeconomics II (Practical Work) 3 Obligatory 2237 Macroeconomics II (Theory) 3 Obligatory   Segundo Ciclo Lic.en Investigación y Técnicas de Mercado - 124 credits Year 4 - 63 credits Subject Name Credits Type 15447 Marketing Management 6 Core subject 12098 Strategic Management 4,5 Core subject 15450 Applied Statistics 4,5 Core subject 15451 Economic structure 4,5 Core subject 15449 Market Research 9 Core subject 15453 Advertising Management 6 Obligatory 15452 Markets and Prices 6 Obligatory Optional credits 18 Optional Credits free option 4,5 Free option   Year 5 - 61 credits Subject Name Credits Type 15448 Advanced marketing 12 Core subject 15446 Sociology of Consumption 4,5 Core subject 12176 Consumer Behaviour 6 Obligatory Optional credits 30 Optional Credits free option 8,5 Free option

Optionals Segundo Ciclo Lic.en Investigación y Técnicas de Mercado - 48 credits 12087 Economic Policy Analysis. Spain 12175 Business Channels 12197 Human Resource Management 12198 Sales Management 15463 Financial Business Management 15464 Competitive Business Environment 15460 Societal Structure and Change 15465 Causal Model Assessment in Market Research 15454 Service Marketing 15456 Industrial Marketing 12227 International Marketing 15455 Tourism Marketing 15462 Mathematical Models Applied to Marketing Problems 15457 Advertising Media Planning 15466 Business Practices 15458 Business Promotion 15461 Advertising Psychology 12244 Foreign Sector 15459 Mass Communication Sociology 12164 Game Theory 12087 Economic Policy Analysis. Spain 12175 Business Channels 12197 Human Resource Management 12198 Sales Management 15463 Financial Business Management 15464 Competitive Business Environment 15460 Societal Structure and Change 15465 Causal Model Assessment in Market Research 15454 Service Marketing 15456 Industrial Marketing 12227 International Marketing 15455 Tourism Marketing 15462 Mathematical Models Applied to Marketing Problems 15457 Advertising Media Planning 15466 Business Practices 15458 Business Promotion 15461 Advertising Psychology 12244 Foreign Sector 15459 Mass Communication Sociology 12164 Game Theory