| Center |
| Faculty of Economics |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| H5375 - MARIA DEL CARMEN SAORIN IBORRA |
| Met. Docent |
| There are theoretical and practical lessons. The teacher will explain the business plan process in the theoretical lessons and simultaneously the students, working in groups, will develop and present their own project at the end of the course. |
| Met. Avaluació |
| The students have to elaborate in groups a business plan. The student assessment will depend on the participation in class, the business project and its presentation and the mark in the exam.It is required to get 5 points in the project and its presentation at least to pass the subject. |
| Bibliografia |
| Casillas, T. y Martí, J.M. (2004): Guía para la creación de empresas, Fundación EOI, Madrid. González Domínguez, F. J. (2000): Creación de empresas. Guía para el desarrollo de iniciativas empresariales. Pirámide, Madrid. Veciana, J.M. (2005): Creación de empresas. Un enfoque gerencial. Colección Estudios Económicos, nº 33, La Caixa, Servicios de Estudios, Barcelona. (Edición electrónica en internet disponible: www.estudios.lacaixa.es) Genescà, E., et al. (coord.) (2003): Creación de empresas. Entrepreneurship. Homenaje al profesor José María Veciana Vergés. Universitat Autònoma de Barcelona Revista Europea de Dirección y Economía de la Empresa. Vol. 8 nº 3 (1999). Monográfico sobre el Empresario y la Creación de Empresas |
| Continguts |
| Unit 1 The entrepreneur and the businesses starting-up Unit 2 The birth and selection of the idea Unit 3 The business plan Unit 4 The business plan content 4.1 Summary 4.2 Environment analysis 4.3 The Marketing plan 4.4 The Operations plan 4.5 The Organization and HR plan 4.6 The Implementation planning 4.7 The Economic and Financial plan |
| Objetius |
| To provide to the students a vision of the entrepreneur problematic, the ideas coming-up, the selection of the idea and plans that form the business plan and the study of all the relevant aspects in order to make the business to work, all of this to provide to the students tools and background to elaborate their own project. |
| URL de Fitxa |