| Center |
| Faculty of Economics |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| H4382 - SONIA CRUZ ROS |
| Met. Docent |
| Lectures will be the basis of theoretical sessions. Practical sessions will rely on student active participation, fostering team work, public defence of arguments and the development of critical thinking and attitudes. More details in attached syllabus. |
| Met. Avaluació |
| - Final exam - 67% of module mark (passing first part of exam is necessary to consider possibility of passing module). - Practice side of module: case studies, project work, persentations, class discussions, etc. - 33% of module mark. More details in attached syllabus. |
| Bibliografia |
| See details in attached syllabus. |
| Continguts |
| UNIT 1: THE FIRM AND THE ENTREPRENEUR 1.1. Business Economics as a science. 1.2. The firm as an economic and social reality. 1.3. The entrepreneur concept. Historical evolution. 1.4. Concept and elements of the firm. 1.5. Types of firms. UNIT 2: THE FIRM AS A SYSTEM 2.1. The firm as a system. 2.2. Functional sub-systems. UNIT 3: THE FIRM?S EXTERNAL ENVIRONMENT 3.1. Concept and typology of business environment. 3.2. General environment. 3.3. Specific environment. 3.4. The firm?s impact on the environment: corporate social responsibility. UNIT 4: THE MANAGEMENT FUNCTION 4.1. The concept of Management sub-system. 4.2. Business Administration: classical process. 4.3. Evolution toward Strategic Management. 4.4. Strategic Management. UNIT 5: THE DEVELOPMENT OF THE FIRM 5.1. Business growth explanatory factors. 5.2. Growth strategies. UNIT 6: ORGANIZATION OF THE FIRM IN THE TOURISM INDUSTRY 6.1. Organizational structure: concept and characteristics. 6.2. Basic structure configurations. UNIT 7: OBJECTIVES AND DECISIONS OF THE FIRM 7.1. Definition of the firm?s objectives. 7.2. General vs. operational objectives. 7.3. Conflict between objectives. 7.4. The decision making process. 7.5. Typology of decisions. Details about recccomended reading for each unit in attached syllabus. |
| Objetius |
| Business Administration will be introduced to students. The goal is to prepare students for modern Business Administration, especially regarding the tourism industry, with a theoretical and practical training useful for their effective and versatile professional development. Competences to be developed: business probelm-solving,search and use of information and bibliography, team work, public presentation skills, critical thinking and attitude. |
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