| Center |
| Faculty of Social Sciences |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| H4047 - MARIA ANGELES ESCRIBA MORENO |
| Met. Docent |
| The development of the classes will be based on a deductive-exposing methodology guided by the professor and in combination with activities that promote the building or intuitive learning in a discussion or debate way of practical situations. |
| Met. Avaluació |
| The assessment will make through a final written exam based on the basis contents of the theoretical and practical program (official meeting date). Thus, the participation in class and a team practical work (proposed at the course beginning) will be assessed. |
| Bibliografia |
| Albizu, E. y Landeta, J. (2001): Dirección Estratégica de los recursos humanos. Pirámide. Grant, R.M. (1996): Dirección Estratégica. Civitas. Hodge, B.J. et al. (1998): Teoría de la organización. Prentice-Hall. Johnson, G. y Scholes, K (2000): Dirección Estratégica: análisis de la estrategia de las organizaciones. Prentice-Hall. Mintzberg, H. (1984): La estructuración de las organizaciones. Ariel. Moreno, M., Peris, F. y González, T. (2001): Gestión de la calidad y diseño de organizaciones. Prentice-Hall. Navas, J.E. y Guerras, L.A. (1996): La Dirección Estratégica de la empresa. Cívitas. Nonaka, I. y Takeuchi, H. (1999): La organización creadora de conocimiento. Oxford. Sanchis, J.R. (2000): Dirección Estratégica de empresas cooperativas. Promolibro. |
| Continguts |
| PART I: STRATEGIC MANAGEMENT BASIS Unit 1 Strategic Management Unit 2 Strategy: definition and process PART II: THE STRATEGY FORMULATION Unit 3 External analysis Unit 4 Internal analysis Unit 5 Strategic analysis models Unit 6 Competitive strategies Unit 7 Strategies depending on the life cycle (I): Growth strategies Unit 8 Strategies depending on the life cycle (II): Stability and Survival strategies Unit 9 Strategies depending on the industry PART III: IMPLEMENTATION AND CONTROL OF THE STRATEGY Unit 10 Internal boundary of the firm Unit 11 Design of the firm internal organization Unit 12 Planning and control systems Unit 13 Information and knowledge in the firm Unit 14 Strategic Human Resource Management Unit 15 Organizational climate, socialization and culture Unit 16 Organizational forms (structures) |
| Objetius |
| The global goal of the subject is the application of the Strategic Management process to the firm. This general goal involves two specific goals: 1. The study of the strategy formulation basis and the existing analytical techniques (methods) for this stage. 2.The study of the basis of the implementation and control of the strategy and the different existing analytical techniques for both stages. It is convenient to have previously knowledge in the contents related to the subjects of the Organization area of the Degree in Relaciones Laborales (OMT, DGP and FDE). |
| URL de Fitxa |