| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H1374 - AMPARO CERVERA TAULET |
| Met. Docent |
| Attendance to the theoretical classes and active participation in the practical lessons. |
| Met. Avaluació |
| Theory: 5 points; Practice: 5 points. The student must obtain a mininum of 2.5 in earch part to get a pass. |
| Bibliografia |
| Zeithaml, V. y Bitner, M.J. (2002), Marketing de Servicios. Un enfoque de integración del cliente a la empresa. Mc Graw Hill. 2ª edición |
| Continguts |
| The sylabus has been organized around three parts: Part I. Services, service organizations and consumers. Part II. Service Marketing Strategies: desing and provision. Part III. Relationship Management and Service Quality |
| Objetius |
| The basic objective is about acquiring knowledge on marketing in what respects to a very specific sectorial application as services. This main objective is developed through a set of knowledge and skills. EL PROGRAMA DE LA ASIGNATURA ESTÁ COMO UN ARCHIVO ADJUNTO EN EL ÚLTIMO APARTADO DE LA FICHA TÉCNICA |
| URL de Fitxa |
| www.uv.es/=cerveraa |