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15451 Economic structure - Five-year degree in Market Research and Techniques


Center
Faculty of Economics
Departament
Economic Structure
Lecturers in charge
M8125 - MARÍA DOLORES AÑON HIGON
Met. Docent
Assistance to theoric classes and active participation in practical groups.
Met. Avaluació
Final examination - -
Bibliografia
- Besanko, D.; Dranove, D. Y Shanley, M. (2000). Economics of strategy. New York: John Wiley & Sons. 2ª Ed. - Grant, R.H. (1995) Dirección Estratégica: conceptos, técnicas y aplicaciones. Ed. Civitas. Madrid - Cabral, L. (1998). Economía Industrial. Mc Graw Hill
Continguts
Internal organisation study of enterprises and its behaviour in imperfect competition markets. Analysis method in three stages: identification of the relevant problem, search of a theoric model of reference and application of the model. Analysis of oligopoly models and strategic interaction between enterprises. Reflection in innovation policies in the enterprises framework. 1. Economy and economic structure 2. Industrial analysis, market structure and competence 3. Strategic engagement and unrecoverable costs 4. The rivality in prices dynamic 5. Entering and leaving decisions 6. Innovation and competence strategies
Objetius
URL de Fitxa