| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H7072 - SILVIA SANZ BLAS |
| Met. Docent |
| Attendance to the theoretical classes and active participation in the practical lessons. Coordinator: Dr. Antonio Carlos Cuenca Ballester |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| - González Lobo, Mº A. (2000): Investigación comercial. Esic, Madrid. - Miquel, Bigné, Lévy Cuenca y Miquel (1997). |
| Continguts |
| Sense and purpose of market research for business decision-making. Familiarize the student with basic and advanced techniques in data analysis for planning, organization and results interpretation + presentation. The subjectÆs program is the following: 1. Market Research Fundamentals. 2. Research design and data collect. 3. Information Analyse. 4. Report-making and specific applications. |
| Objetius |
| URL de Fitxa |