| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H4250 - EVA MARIA CAPLLIURE GINER |
| Met. Docent |
| Attendance to the theory lessons and active participation in the practice lessons |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| Achrol, A. Y Kotler, P. (1999). Marketing in the Network Economy. Journal of Marketing Barroso Castro, C. Y Martin Armario, E. (1999). Marketing relacional. Esic Editorial |
| Continguts |
| Deep vision of new tendencies and points of views.Highlight novel lines of performance in marketing that reinforce the previously acquired knowledge . To improve the capacity of analysis of problems, the ability to work in groups and to reinforce the abilities to understand desires and necessities of the market. 1. Marketing in the XXI century |
| Objetius |
| URL de Fitxa |