Center |
Student Information Service-Master |
Departament |
Faculty of Economics |
Lecturers in charge |
Sin datos cargados |
Met. Docent |
Attendance to the theory lessons and active participation in the practice lessons |
Met. Avaluació |
Final examination and project work |
Bibliografia |
- KOTLER, PH, ARMSTRONG, G, SAUDERS, J. WONG, V, MIQUEL, S, BIGNÉ, E, CÁMARA, D. (1999). INTRODUCCIÓN AL MARKETING . 2ª EDICIÓN EUROPEA. EDIT PRENTICE HALL - BELLO, L; VÁZQUEZ, R Y TRESPALACIOS, JA. (1993). INVESTIGACIÓN DE MERCADOS Y ESTRATEGIA DE MARKETING. CIVITAS. MADRID. - CUTROPIA,C. (2000). EL PLAN DE MARKETING EN LA PRÁCTICA. COMO ELABORARLO CON AYUDA INFORMÁTICA. 3ª EDIC.EDIT ESIC. |
Continguts |
- Importance of marketing in the economy, in the company and society. - Function of marketing as a regulator of the exchange processes in the context of a market - More actual marketing tendencies - The application of the marketing tools - Ability of analysis and critic in real commercial situations - Decision making in the scope of marketing, applying the acquired theoretical knowledge 1 - Introduction to Marketing
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