| Center |
| Faculty of Psychology and Speech Therapy |
| Departament |
| Social Psychology |
| Lecturers in charge |
| F6115 - ISMAEL QUINTANILLA PARDO |
| Met. Docent |
| Lectures and group discussion on practical cases. |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| Quintanilla, I. (2003). Apuntes de psicología del marketing social. Valencia: Promolibro. Kotler, P. Roberto, E.L. (1992): Marketing social: estrategias para cambiar la conducta pública: Madrid: Díaz de santos |
| Continguts |
| 1. History, conceptual basis and schools of thought. 2. Marketing in psychology. A confluence of interests. 3. Marketing planning and management. 4. Social Marketing applications and management. 5. Social Marketing problems and challenges. 6. Practical exercises. OBJETIVES: To reflect on and value methodology and applicable areas from a social marketing psychology perspective. |