| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H6323 - TERESA FAYOS GARDO |
| Met. Docent |
| Attendance at the seminars is compulsory. The active participation of students during the class is encouraged. Course Leader: Haydee Calderón García |
| Met. Avaluació |
| Final examination - - |
| Bibliografia |
| - Nieto, E. Y Llamazares, O. (2000). Marketing Internacional. Pirámide. Madrid. - García Cruz , R. (2000). Empresas Españolas en Mercados Internacionales. Edit Esic. - CZINKOTA, M.; RONKAINEN, I. (2002). Marketing Internacional. Prentice-Hall |
| Continguts |
| List of contents: 1.- International marketing: introduction 2.- Key decisions in the implementation of strategies 3.- Market selection 4.- Market analysis 5.- Planning, organization and control 6.- International product strategy 7.- International price strategy 8.- International place and distribution strategy 9.- International promotion strategy 10.- e-commerce and international marketing |
| Objetius |
| The objective of this course is to make students aware of the importance of the international markets when analysing growth strategies. It will enable students to start and develop international activity, paying special attention to new market possibilites, market research or product selection. |
| URL de Fitxa |