| Center |
| Faculty of Economics |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| M1082 - AMPARO FUERTES PALLARDO |
| Met. Docent |
| Expositive theory sessions. Participative practice sessions: team work and collective learning. Business cases will be discussed and students will present their resolutions and conclusions in public. Students' ability to search information and assess it critically is essential. |
| Met. Avaluació |
| 1st component-Continuous Assessment(CA):30% score.Activities of practice sessions 2nd component-Exam:70% score. 1st part: multiple-choice test.2nd part: short essay (marking conditioned to good results in CA and prior test) Minimum pass score:5 out of 10 in the sum of both components |
| Bibliografia |
| Basic references: Iborra, M.; Dasí, M.A.; Dolz, C. i Ferrer, C. (2007): Fundamentos de Dirección de Empresas : conceptos y habilidades directivas. Thomson, Madrid. Complementary references: Bueno,E.(1996):Curso básico de Economía de la Empresa. Un enfoque de organización.Pirámide.Madrid Cuervo,A.(dir.)(2001):Introducción a la Administración de Empresas. Civitas.Madrid García,J.;Casanueva,C.(2000):Fundamentos de Gestión Empresarial.Pirámide.Madrid Menguzzato,M.;Renau,J.J.(1991):La Dirección Estratégica de la Empresa.Un enfoque innovador del management.Ariel,Barcelona Robbins,S.P.;Coulter,M.(2005).Administración.Prentice Hall,Mexico. (English original:Management).NB:More references in detailed programme: www.uv.es/leonf/DE1Ontinyent |
| Continguts |
| UNIT 1.THE ENTREPRENEUR AND BUSINESS ADMINISTRATION 1.1.The entrepreneur and management: the four management functions and organizational performance 1.2.Managerial roles and skills 1.3.Managerial levels 1.4.Types of entrepreneurs UNIT 2.THE FIRM 2.1.The organization: concept and elements 2.2.The firm: concept, elements and functions 2.3.Types of firms. 2.4.The firm as a system: business sub-systems 2.5.Internal analysis of the firm. 2.6.Corporate social responsibility. UNIT 3.BUSINESS ENVIRONMENT 3.1.Concept and types of business environment 3.2.General environment 3.3.Specific environment 3.4.Business environment evolution 3.5.SWOT analysis. UNIT 4.BUSINESS OBJECTIVES AND DECISIONS 4.1.Concept of objective 4.2.Objective system design 4.3.The decision-making process 4.4.Decision-making approaches 4.5.Typology of decisions UNIT 5.THE GROWTH OF THE FIRM 5.1.Business growth and development 5.2.Types of business growth. Vertical integration 5.3.Business internationalization 5.4.Growth procedures: internal vs. external growth |
| Objetius |
| Main purpose: to introduce students into modern business administration. Specific goals: - To understand and deepen into: 1.The firm and the entrepreneur:basic concepts. 2.Firm-environment relationship. 3.Goal-setting and decision-making processes. 4.Reasons and options for firm growth.. - To develop student skills and attitudes: 1.Analytical skills for decision making and problem solving. 2.Search and use of information and bibliography. 3.Team work. 4.Speaking in public. 5.Critical thinking and attitude. |
| URL de Fitxa |
| www.uv.es/leonf/DE1Ontinyent |