| Center |
| Student Information Service-Master |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| G9213 - MARIA HAYDEE CALDERON GARCIA |
| Met. Docent |
| Attendance of theory lessons and active participation in the practice lessons |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| - García Cruz, Rosario. (2000). Marketing Internacional. Edit. Esic. Madrid - Nieto, A. Y Llamazares, O. (2000). Marketing Internacional. Edit. Pirámide. Madrid. - García Cruz, Rosario. (2000). Empresas Españolas en los Mercados Internacionalesl. Edit. Esic. Madrid |
| Continguts |
| Knowledge about the export companies in the surroundings, their characteristics and peculiarities. To know how to develop in an international environment, to applicate the correct marketing mix strategy, to reason and look for solutions for commercial problems. 1. The internationalization decision For further information: www.uv.es/economía (estudios, titulaciones, programas de las asignaturas) |