| Center |
| Faculty of Economics |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| H4370 - ROBERTO LUNA AROCAS |
| Met. Docent |
| Lectures with high student participation in the theoretical sessions and discussions, presentations and case studies in the practical sessions. |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| - Grant, R.M. (1996): Dirección Estratégica. Concepto, técnicas y aplicaciones, Civitas, Madrid - Johnson, G., Scholes, K., Whittington, R. (2006): Dirección Estratègica, Ed. Prentice Hall, Madrid, 7a edición. - Navas, J.E. y Guerras, L.A. (1996): La Dirección estratégica de la Empresa. Teoría y aplicaciones, Civitas, Madrid - Dess, G.G. y Lumpkin, G.T. (2005): Dirección Estratégica, McGraw Hill, Madrid |
| Continguts |
| The aim of this subject is to introduce students to the strategic management system, the study of the strategy formulation process and the models of strategic analysis as well as the possible strategies followed in the tourist sector. |
| Objetius |
| URL de Fitxa |