| Centre |
| Facultat d'Economia |
| Departament |
| Filologia Anglesa i Alemanya |
| Professor responsable |
| H0445 - ELVIRA MONTAÑES BRUNET |
| Met. Docent |
| Tourism-related topics, which are presented in written texts and/or audiovisual material, will be discussed in class, with the teacher as coordinator. Pair-work and group work will be the usual pattern of interaction among students. Coordinadora: Elvira María Montañés Brunet |
| Met. Avaluació |
| There will be a written and an oral test. Students will have to show their proficiency in reading comprehension, vocabulary development and writing skills. They will also have to do an oral presentation of the marketing plan they had designed and submit it in written form. |
| Bibliografia |
| Alcaraz Varó, E. (2000). Diccionario de Términos de Turismo y de Ocio. Inglés-Español / Español-Inglés. Ariel. Comfort, J. & Brieger, N. (1992). Marketing. Prentice Hall International. Goeldner, C.R., J.R. Brent & R.W. McIntosh (2000, 8th edition). Tourism. Principles, Practices and Philosophies. New York: John Wiley & Sons, Inc. Chapter 19:Tourism Marketing (pp.619-649). Goodard, A. (1998). The Language of Advertising. Routledge. Harding, K. (1998, 2nd edition 1999). Going International. Oxford: Oxford University Press. McBurney, N. (1998). Tourism. Prentice Hall ELT. Middleton, V.T.C. (1995, 2nd edition). Marketing in Travel and Tourism. Buttewroth-Heinemann, Ltd. St.John, M.J. (1992). Marketing. Prentice Hall International. |
| Continguts |
| TOPICS 1. The meaning of marketing in travel and tourism. 2. The marketing mix. 3. A marketing plan for travel and tourism (project work). PROFESSIONAL PRACTICE Communication skills (professional presentations, guiding, summarizing, project writing). |
| Objetius |
| The aim of the course is to create a strategic marketing plan within the area of travel and tourism. Students will be trained to enhance their communicative skills (listening, speaking, reading and writing), by means of a wide range of materials taken from authentic sources. |
| URL de Fitxa |