| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H1747 - MARIA LUISA ANDREU SIMO |
| Met. Docent |
| Attendance of the theoretical classes and active participation in the practical lessons. Coordinator: Luisa Andreu |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| Bigné, E.; Font, X. y Andreu, L. (2000): Marketing de destinos turísticos. Análisis y estrategias de desarrollo. Esic, Madrid. Parra, E. y Calero, F. (eds.) (2006). Gestión y dirección de empresas turísticas. McGraw Hill, Madrid [chapters: 13 al 18]. |
| Continguts |
| The aim of this subject is to get used to concepts such as demand, tourist behaviour, market segmentation, market research or marketing plan in the touristic industry. Creation of touristic products, price fixation, communication and distribution. 1. Introduction to touristic marketing 2. Strategic analysis of the touristic market 3. Marketing Mix in tourism 4. Agent Marketing in tourism |
| Objetius |
| URL de Fitxa |