| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H5150 - CARMEN PEREZ CABAÑERO |
| Met. Docent |
| Attendance to the theory lessons and active participation in the practice lessons |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| - KOTLER, PH, ARMSTRONG, G, SAUDERS, J. WONG, V, MIQUEL, S, BIGNÉ, E, CÁMARA, D. (1999). INTRODUCCIÓN AL MARKETING . 2ª EDICIÓN EUROPEA. EDIT PRENTICE HALL - BELLO, L; VÁZQUEZ, R Y TRESPALACIOS, JA. (1993). INVESTIGACIÓN DE MERCADOS Y ESTRATEGIA DE MARKETING. CIVITAS. MADRID. - CUTROPIA,C. (2000). EL PLAN DE MARKETING EN LA PRÁCTICA. COMO ELABORARLO CON AYUDA INFORMÁTICA. 3ª EDIC.EDIT ESIC. |
| Continguts |
| - Importance of marketing in the economy, in the company and society. - Function of marketing as a regulator of the exchange processes in the context of a market - More actual marketing tendencies - The application of the marketing tools - Ability of analysis and critic in real commercial situations - Decision making in the scope of marketing, applying the acquired theoretical knowledge 1 - Introduction to Marketing
|