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14799 Graphic Design and Art Management in the (Written and Digital) Press - Five-year degree in Journalism


Center
Faculty of Philology, Translation and Communication
Departament
Language Theory and Communication Sciences
Lecturers in charge
Sin datos cargados
Met. Docent
Met. Avaluació
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Bibliografia
BIBLIOGRAFIA ESENCIAL
ARMENTIA VIZUETE, JOSÉ I. Y JOSÉ MARÍA CAMINOS MARCET: Fundamentos del
periodismo impreso. Ariel, Barcelona, 2003.
VIZCAINO-LAORGA, RICARDO: Primeros pasos con Quark Xpress. Ra-Ma,
Madrid, 2002.
MARTÍN MONTESINOS, JOSÉ LUIS Y MAS HURTUNA, MONTSE: Manual de
tipografía. Campgráfic, Valencia, 2002.
MARTÍN AGUADO, JOSÉ A. Y ARMENTIA VIZUETE, JOSÉ I.: Tecnología de la
información escrita. Síntesis, Madrid, 1995.
KING, STACEY: Diseño de Revistas. Gustavo Gili, Barcelona, 2001.
ZORRILLA RUÍZ, JESÚS: Introducción al diseño periodístico, EUNSA,
Pamplona, 1997.
LALLANA GARCÍA,F.: Tipografía y diseño. Síntes
Continguts
Aims of the subject: To show the bases and foundations of the journalistic design and its importance in the newspaper elaboration. To facilitate its reading and comprehension, to create a visual and aesthetic attractive form, to organise and create a hierarchy in the information and to reflect the media identity characteristics. To study the main contemporary aesthetic and technical tendencies. To analyze the graphism genealogy in the written and digital media. Basic control of edition computer tools. CONTENTS 1. Introduction to journalistic design. Concept and functions, evolution historical design evolution in press. Typographic, mechanical and electronic times. 2. Typography. Elementary terminology. Anatomy of characters, classification. Typographic measures. Text mensuration. Legibility. 3. Basic norms of page make up (I). Structure: formats. Margins. Module grid. Column. Advertisement and its placement. 4. Basic norms of page make up (II). Compositional elements: Basic terminology. Headlines, summaries, outstanding, head. 5. Basic norms of page make up (III). The text: Justification, body, spacing. Typographic form: text distribution: images, chapters, by-lines, tabulation. Typographic aesthetics. Frequent errors. 6. Basic norms of page make up (IV). Graphic elements: Picture placement. Visual Impact center. Framework, caption. Frequent errors. 7. Image. Color mode, resolution and files format. Image digital
Objetius
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