| Center |
| Faculty of Philology, Translation and Communication |
| Departament |
| Language Theory and Communication Sciences |
| Lecturers in charge |
| Sin datos cargados |
| Met. Docent |
| Met. Avaluació |
| - - |
| Bibliografia |
| lecturas obligatorias González Requena, J. y Ortiz de Zárate, A. (1992): El espot publicitario. Madrid: Cátedra. lecturas recomendadas Aaker, D.A. & J.G. Myers (1989): Management de la publicidad. Barcelona: Ed. Hispano Europea. |
| Continguts |
| Program 1. history of communication. 1.1. Historical paradigms . 1.2. delimitation of communication as a complex phenomenon. 1.3. The model of study of history of communication: - global - local. 1.4. ciriteria, approaches,construction factors and analysis of periodisation. 2. the emergence of identity. language and communication in the Valencian Region in the Middle Age. 2.1 feudal society: factors, its structures and dynamics 2.2 emergence of linguistic identity 2.3 the communicative reality 3. communication and modernity: the revolution of printing 3.1 the birth of capitalism: structures and dynamics of the society of the modern time 3.2 splendor and decline of Valencian society in the modern era 3.3 construction of the infrastructure 3.4 printing and their sociocultural and communicative transcendency 3.5 problems of linguistic identity 4. communication and Illustration. The crisis of the old informative order 4.1 society of absolutism and the crisis of the old social order 4.2 momentous dimension of culture in Illustration 4.3 the crisis of sociocultural identity of the Valencian region 4.4 learned language and vulgar language in Valencian society . The consequences of order in the new land. 5. freedom of speech, industrialization and communication in the . XIX century 5.1 the industrial society, capitalism and the appearance of the proletariat 5.2 the communication: political instrumnts and economic |
| Objetius |
| URL de Fitxa |