| Center |
| Faculty of Social Sciences |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| H3515 - JOSE ANASTASIO URRA URBIETA |
| Met. Docent |
| During the programmed theoretical sessions, the teacher will explain the proposed theoretical concepts encouraging and valuing students? commitment and participation. During the practical sessions, students must prepare and develop the proposed case studies as well as a supervised final teamwork. |
| Met. Avaluació |
| The final mark ten points are distributed as follow: theory 6 and practice 4. The theoretical contents will be assessed with a writing exam, multiple-choice and discussion questions. The practical part will be assessed through case studies development and teamwork assessment. |
| Bibliografia |
| Cuervo,A.et al.(2001):Introducción a la Administración de Empresas, 4ª Edición,Civitas,Madrid. Grant,R.M.(1996):Dirección Estratégica. Conceptos,técnicas y aplicaciones,Civitas,Madrid. Johnson,G. y Scholes,K.(2001):Dirección Estratégica,5ª Edición, Prentice Hall,Madrid. Menguzzato,M. y Renau,J.J.(1991):La Dirección Estratégica de la Empresa: Un Enfoque Innovador del Management,Ariel,Barcelona. Navas,J. E. y Guerras,L.A.(1996):La Dirección estratégica de la Empresa,Teoría y Aplicaciones,Civitas,Madrid. Strategor(1995):Estrategia,Estructura,Decisión,Identidad.Política General de la Empresa,Masson,Barcelona. Porter,M. E.(1980):Competitive Strategy:Techniques for Analyzing Industries and Competitors,Free Press, New York.Edición en castellano de 1988. |
| Continguts |
| In order to develop the main goal of the subject the contents are structured in three parts with their specific objectives PART I - Strategic Management Bases and Foundations Chapter 1 - Strategic Management Chapter 2 - Strategic Management as a Global Decision Making Process Chapter 3 - Corporate Strategy PART II - Strategic Analysis Chapter 4 - The Environmental Analysis Chapter 5 - The Internal Analysis Chapter 6 - The Strategic Analysis Models PART III -Strategic Choice Chapter 7 - Design of business strategy: Strategic Options |
| Objetius |
| The main goal of this subject is to introduce the student to the Strategic Management as a management system for the modern firm, both in the analytic and in the action sense. There are also goals related to the students? attitude and behavior, to teamwork capabilities development, to information technologies, and to communication skills development. |
| URL de Fitxa |
| http://pizarra.uv.es/ |