Center
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Faculty of Economics |
Departament
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Business Administration 'Juan José Renau Piqueras' |
Lecturers in charge
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F7096 - JOSE ANTONIO HERRERO PASCUAL |
Met. Docent
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Seminars will be focused on the students participation, stimulating the individual and team work through a number of cases-studies, presentations, debates and some exercises. Course Leader: Dª Sonia Dasí Rodríguez |
Met. Avaluació
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Final examination and project work |
Bibliografia
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JOHNSO, G y SCHOLES, K. (1997). Dirección Estratégica. Análisis de la estrategia de las organizaciones. Ed. Prentice Hall. Madrid MENGUZZATO, M.; RENAU, J.J. (1991). La Dirección estratégica de la empresa: un enfoque innovador del management. Ed Ariel. Barcelona. NAVAS, J.E y GUERRAS, L.A. (1996). La Dirección Estratégica de la empresa. Teoría y aplicaciones. Ed. Civitas. Madrid. VENTURA VICTORIA, J. (1994). Análisis competitivo de la empresa: un enfoque estratégico. Ed Civitas. Madrid |
Continguts
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The objective of this course is to establish the Strategic Management process as the guide procedure to run a company within the present environments. This course will provide students with a strategic vision of the company and its environment, explaining the different stages of the Strategic Management and insisting on the analysis and implantation of the business strategy. List of Contents: 1.- Strategy and Strategic Management 2.- Environment analysis 3.- Internal analysis 4.- Strategic analysis models 5.- Strategies: classification and study |