| Center |
| Faculty of Economics |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| F7096 - JOSE ANTONIO HERRERO PASCUAL |
| Met. Docent |
| Seminars will be focused on the students participation, stimulating the individual and team work through a number of cases-studies, presentations, debates and some exercises. Course Leader: Dª Sonia Dasí Rodríguez |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| JOHNSO, G y SCHOLES, K. (1997). Dirección Estratégica. Análisis de la estrategia de las organizaciones. Ed. Prentice Hall. Madrid MENGUZZATO, M.; RENAU, J.J. (1991). La Dirección estratégica de la empresa: un enfoque innovador del management. Ed Ariel. Barcelona. NAVAS, J.E y GUERRAS, L.A. (1996). La Dirección Estratégica de la empresa. Teoría y aplicaciones. Ed. Civitas. Madrid. VENTURA VICTORIA, J. (1994). Análisis competitivo de la empresa: un enfoque estratégico. Ed Civitas. Madrid |
| Continguts |
| The objective of this course is to establish the Strategic Management process as the guide procedure to run a company within the present environments. This course will provide students with a strategic vision of the company and its environment, explaining the different stages of the Strategic Management and insisting on the analysis and implantation of the business strategy. List of Contents: 1.- Strategy and Strategic Management 2.- Environment analysis 3.- Internal analysis 4.- Strategic analysis models 5.- Strategies: classification and study |