| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| G8227 - IRENE GIL SAURA |
| Met. Docent |
| The course will be based on theoretical classes and seminars. Seminars assignments will be worth 40% of the final mark. Module Leader: Irene Gil Saura. |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| Casares, J y Rebollo, A (2000) Distribución Comercial. Ed Cívitas. Madrid. 2ª ed. Díez de Castro, E y Fernández, J.C (1997) Distribución Comercial. MacGraw Hill. 2ª ed. Madrid. Vázquez, R. Y Trespalacios, J.A. (1997). Distribución Comecial. Estrategias de Fabricantes y Detallistas. Cívitas. Madrid. |
| Continguts |
| The purpose of this course is to provide students with a global vision of the retailer distribution. It will enable them to understand and analyse each of the methods, techniques and procedures which rule the retailer's market. It will also help students to remember and apply some marketing concepts already studied and to debate about specific cases and problems related with retailers. List of content's parts: 1. Retailers distribution. Nature and Reach. 2. The Market 3. Relationship with suppliers 4. Relationship with customers More information on www.uv.es/economia, click on "estudios", "CCEMP2000-VAL", and "programas de las asignaturas" |