| Center |
| Faculty of Economics |
| Departament |
| Economic Analysis |
| Lecturers in charge |
| Sin datos cargados |
| Met. Docent |
| Attendance in theory classes and participation in practical classes. Coordinator: Ramiro Reig |
| Met. Avaluació |
| Final examination - - |
| Bibliografia |
| Manuales de la asignatura: VALDALISO, J.M. y LÓPEZ, S. (2000): Historia Económica de la empresa. Barcelona, Crítica y J. L. GARCIA RUIZ y G. NUÑEZ (1998): Curso de historia de la empresa. Madrid, Síntesis. El marco conceptual. M. SANTOS REDONDO, Los economistas y la empresa, aconsejable para conocer las distintas interpretaciones de la función empresarial.- L. PUTTERMAN, Naturaleza económica de la empresa, antología de textos clásicos. La referencia obligada. A. CHANDLER, La mano visible. |
| Continguts |
| The program of the subject is the following one: CHAPTER I. - Business theory and history . CHAPTER II. - The birth of the modern firm. CHAPTER III. - Technology and the firm. CHAPTER IV. - Tradition and change. CHAPTER V. - Work organization: Rationalization and control. CHAPTER VI. - Company and marketing: trademarks, publicity, distribution and post-sale service CHAPTER VII. - Multinational firms. CHAPTER VIII. - Financial companies. CHAPTER IX. - The small and medium-sized firm. CHAPTER X. - The public company. CHAPTER XI. - The company in Spain. CHAPTER XII. - The company in the context of the globalization. |