| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H6091 - BEATRIZ MOLINER VELAZQUEZ |
| Met. Docent |
| Attendance at theory class and active participation in group work |
| Met. Avaluació |
| Final theory exam (6.5 points) Final practice exam (2 points) Team project and class attendance (1.5 points) ? Multiple choice ques |
| Bibliografia |
| - Aaker, D.S. (2001). Strategic Market Management. 6ª ed. Wiley, New York. - Cravens, D.W. and Piercy, N. (2006). Strategic Marketing, Mcgraw Hill/Irwin Series in Marketing |
| Continguts |
| The generic objective of the present program it is to provide the student a wider vision of the discipline of Marketing. The content of the subject is the following: Part I. Strategic marketing and strategic management Part II. Strategic diagnosis Part III. Strategy formulation in marketing Part IV. Development of a marketing plan Part V. Execution and management of a marketing strategy For more information refer to the webpage: www.uv.es/economia (remote studies, programs). |
| Objetius |
| The overall objective of the present subject is to provide to the student deeper vision of the Marketing discipline, adopting a strategic approach and analyzing its possibilities of application in the business world. Also, the student must be able to develop an strategic marketing plan, being conscious of the difficulty that it implies and the necessary demanded interrelation of all the knowledge that have been learning from the beginning of their university studies. |
| URL de Fitxa |