| Center |
| Faculty of Economics |
| Departament |
| Marketing and Market Research |
| Lecturers in charge |
| H5150 - CARMEN PEREZ CABAÑERO |
| Met. Docent |
| Theory becomes essential, thus lessons will be based in the professor's explanations and the reading of some literature. However, seminars will be lead by the students participation. Course Leader: Carmelo Marín Sánchez |
| Met. Avaluació |
| Final examination - - |
| Bibliografia |
| Kotler, P; Cámara, D.; Grande I.; Cruz, I. (2000): Dirección de Marketing. Edición del milenio. 10ª Ed. Pearson Educación S. A. Madrid. Kotler, P. (2003): Marketing Management (11th edition). Prentice Hall International Editions. New Jersey. Santesmases, M. (1998). Marketing. Conceptos y Estrategias. Pirámide. Madrid. Mollá, A. et al. (2000). Coneixements Bàsics de Màrqueting. Servei de Publicacions. Universitat de València. |
| Continguts |
| The main objective of this module is to provide students with the basic knowledge of marketing. More specifically this course is aimed to make the student familiar with marketing concepts such as demand, consumer s behaviour, market, segmentation, positioning, market research and marketing plan. All those concepts are basic as part of the marketing decision process scenario. List of Contents: FIRST PART: Marketing Management 1.- The role of marketing 2.- Customer s satisfaction 3.- Marketing plan SECON PART: Marketing Analysis 4.- Marketing Information 5.- The market and its environment 6.- Demand 7.- Consumers and Organisations behaviour THIRD PART: Market decisions More information on www.uv.es/economia, click on "estudios", "CC.EMP2000-VAL", "programa de las asignaturas" |