| Center |
| Faculty of Economics |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| H1465 - VICENTE SAFON CANO |
| Met. Docent |
| Professors will explain the concepts included in the program. In the sessions for cases, the students will analyze and give solutions to excercices and case studies from different firms. The students will find all the required materials in the "aula virtual" |
| Met. Avaluació |
| Final examination 70%. Assessment of the work on case studies sessions 30% (an exam will apply for those that have not passed this part). |
| Bibliografia |
| Grant, R. (1996): Dirección Estratégica, Civitas, Madrid. Johnson, G. y Scholes, K. (2001): Dirección Estratégica, 5ª Edición, Prentice Hall, Madrid. Menguzzato, M. y Renau, J. J. (1991; 1995): La Dirección Estratégica de la empresa. Un enfoque innovador del management, Ariel, Barcelona. Navas,J. E. y Guerras,L. A. (2002): La Dirección Estratégica de la empresa, Civitas, Madrid. Strategor (1995): Estrategia, estructura, decisión, identidad, Biblio Empresa, Barcelona. |
| Continguts |
| PART I - Introduction Unit 1 - Designing the Strategy of the firm. PART II - Corporate Strategic Options Unit 2 - Specialization vs. Strategic Diversification Unit 3 - Internationalization PART III - Instrumental strategic options Unit 4 - Modes of strategic development PART IV - Competitive strategic options Unit 5 - Competitive strategies. |
| Objetius |
| To acquire the necessary knowledge to define the strategic options to be followed by the firm within the framework of its Strategic Management. To understand the foundations of this subject, as well as the decisions related to the options of the managerial reality. |
| URL de Fitxa |
| http://pizarra.uv.es |