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12107 Applied Industrial Economics - European Degree in Economy (Own degree)


Center
Faculty of Economics
Departament
Economic Structure
Lecturers in charge
H1388 - JUAN ANTONIO MAÑEZ CASTILLEJO
Met. Docent
Theory class attendance and practical class work. Coordinators; Silviano Esteve, Juan A. Máñez and Amparo Sanchis
Met. Avaluació
Final examination - -
Bibliografia
CABRAL, L. (1997): Economía Industrial, McGraw-Hill, Madrid.
ESTEVE, S., MÁÑEZ, J.A. Y SANCHIS, A. (2002): Temas de Economía Industrial
CALLEJÓN, M. (coordinadora) (2001): Economía Industrial, Civitas, Madrid.
Continguts
The objective of this subject is the study of the behavior of companies in markets of imperfect competition.It is sought to introduce the students to the area of the Industrial Economy and to familiarize them with the analysis of some of the dominant areas of research in this discipline.

PROGRAM:
1. The structures of market and concentration.
2, monopoly.
3. models of oligopolistic behavior .
4. entrance costs, The structures of the market and well-being.
5. the entrance of new competitors.
6. Fusion of horizontal and vertical integration
7. product differentiation (I): patterns of fixation of prices.
8. product differentiation(II): it structures of market.
9. publicity.