| Center |
| Faculty of Economics |
| Departament |
| Business Administration 'Juan José Renau Piqueras' |
| Lecturers in charge |
| H3538 - ISIDRE MARCH CHORDA |
| Met. Docent |
| Theoretical sesions: Lecture Practical sesions: presentation and discusion of case studies, power point and CD-roms presentations, videos, websites in internet, presentation of the final dissertations in group at the end of the course |
| Met. Avaluació |
| Final exam: theory and practice: 5 points Final dissertation in group: 3,5 points Active participation at the classroom: Up to 2 points |
| Bibliografia |
| FERNANDEZ, E. (2005), Estrategia de Innovación, Thomson, Madrid VALLS, J. y ESCORSA, P. (1997), Tecnología e innovación en la empresa: dirección y gestión, Edicions UPC, Barcelona. |
| Continguts |
| Chapter 1: Basic concepts: Technology, R&D: Technology and technical change, R&D activities, R&D basic modalities Chapter 2: Innovation: Definition, difussion, main modalities, generation process Chapter 3: Technological strategy: Technology and competitive strategy, technology and innovation strategies, technology based strategies, technological capacities and competencies Chapter 4: Technology and innovation management: Main functions, innovation management, innovation and organizational structure, innovation impact, innovation costs, Chapter 5: New products development: New products development process, critical factors, obstacles Chapter 6: High-tech firms: FEatures, innovation strategy, main high-tech sectors Chapter 7: Technological watch: the watch function, modalities, results, watch tools Chapter 8: Technology protection: patents, other mechanisms Chapter 9: Technological alliances |
| Objetius |
| Main goal is to teach the students the process of generation and difusion of inonvation at the firm´s level. Another key aim is to foster the learning of the main rules for the proper management of technology and innovation. Also, to make the students familiar with the main challenges surrounding the basic issues giving rise to the innovaiton management in the firms. Finally, students are expected to learn the main features characterizing the firms operating in high-tech sectors |
| URL de Fitxa |