| Center |
| School of Engineering |
| Departament |
| Applied Economics |
| Lecturers in charge |
| Sin datos cargados |
| Met. Docent |
| Met. Avaluació |
| Final examination and project work |
| Bibliografia |
| 1ª Part:A. García Reche: Introducción a la Economía Básica Mimeo. Bradley R. Schiller: Principios Esenciales de Economía. 2ª Part: J. Mª Jordán, A. García Reche e I. Antuñano (coords.): Política Económica y actividad empresarial. 3ª parte Philip Kotler: Dirección de Marketing Michael Porter: La Ventaja competitiva de las naciones. |
| Continguts |
| The first part treats the basic principles of the operation of the economic activity: main problems and economic concepts, operation and structure of the markets, economic variables.. The second part treats the aspects related to the industrial organization, as well as the management and competitiveness of the company (individually and in the sector). It includes structural analysis of the sectors, competitive strategies and enterprise management, with special reference to the Spanish and Valencian industry. This part has a component of practical character related to the analysis of real cases of companies. |